Privacy Policy

Information We Collect

We collect information to deliver and improve our SEO services. We only collect what is necessary and always handle it with care.

Provided directly by you

• Contact & Inquiry Data — Name, email address, phone number, company name, and website URL submitted via contact forms, audit requests, or email.
• Client Account Data — Business information, billing details, and project content provided during onboarding and campaign management.
• Communications — Records of correspondence including emails, support messages, and consultation notes.

Collected automatically

• Log & Usage Data — IP address, browser type, operating system, referring URLs, pages visited, and time-on-page.
• Device Information — Device identifiers, screen resolution, and hardware configuration via analytics tools.
• Cookie Data — Preferences, session tokens, and behavioural signals as detailed in Section 03.

How We Use Your Information

We use collected information only for legitimate business purposes directly related to delivering our services and improving your experience.

• Service Delivery — To provide, manage, and improve SEO services including audits, keyword research, content strategies, and link building campaigns.
• Client Communication — To respond to enquiries, send campaign updates, share reports, and schedule strategy calls.
• Billing & Administration — To process payments, issue invoices, and maintain accurate account records.
• Marketing Communications — Newsletters or promotional content sent only where you have given explicit consent. Unsubscribe at any time.
• Analytics & Improvement — To understand website usage, identify issues, and improve content quality and user experience.
• Legal Compliance — To meet applicable legal obligations, enforce our terms, and protect our rights.

Cookies & Tracking Technologies

We use cookies and similar technologies to enhance functionality and gather analytics. A cookie is a small text file placed on your device when you visit our site.

Types of cookies we use

• Essential Cookies — Required for the site to function (session management, security tokens). Cannot be disabled.
• Analytics Cookies — Via Google Analytics to understand visitor behaviour and traffic sources. Data is anonymised where possible.
• Preference Cookies — Store your settings to personalise your experience across visits.
• Marketing Cookies — Set by third-party advertising tools only where you have consented.

Managing your preferences

You can control or delete cookies through your browser settings. Disabling certain cookies may affect site functionality. For guidance, visit allaboutcookies.org.

Data Sharing & Third Parties

We do not disclose your personal information to third parties except in the following limited and clearly defined circumstances:

• Service Providers — Trusted vendors who assist in service delivery (payment processors, CRM platforms, cloud hosting, email delivery). Contractually bound to handle data securely and only as instructed.
• Analytics Platforms — Anonymised or aggregated data may be shared with Google Analytics or Search Console to measure campaign performance.
• Legal Requirements — Where required by law, court order, or governmental authority to comply with legal obligations or protect our rights.
• Business Transfers — In the event of a merger or acquisition, data may transfer to a successor entity under equivalent privacy protections.

Data Retention

We retain personal information only for as long as necessary to fulfil the stated purposes, or as required by law.

• Client Data — Retained for the duration of the engagement plus up to 5 years for legal and accounting compliance.
• Enquiry & Lead Data — Retained for up to 2 years from the date of last contact.
• Analytics Data — Aggregated website analytics retained for up to 26 months per Google Analytics defaults.

When data is no longer required, we securely delete or anonymise it in accordance with our internal disposal procedures.

Your Rights (GDPR & CCPA)

Depending on your jurisdiction, you have specific rights over your personal data. We take these seriously and make them easy to exercise.

Data Security

We implement industry-standard technical and organisational measures to protect your data from unauthorised access, alteration, or destruction.

• SSL/TLS Encryption — All data transmitted to and from our site is encrypted in transit.
• Access Controls — Personal data is accessible only to authorised personnel on a strict need-to-know basis.
• Regular Security Reviews — Secure, password-protected systems with ongoing audits and patching.
• Trusted Infrastructure — We use security-certified third-party platforms for all data storage and processing.

While we take every reasonable precaution, no internet transmission is 100% secure. Contact us immediately if you suspect any unauthorised access.

Children's Privacy

Our website and services are intended solely for individuals aged 18 and older. We do not knowingly collect personal information from anyone under 16. If you believe we have inadvertently collected such data, contact us immediately at info.rankerfi@gmail.com and we will delete it promptly.

Third-Party Links

Our website may contain links to third-party websites for reference. These do not constitute endorsement. We have no control over the privacy practices of external sites and accept no responsibility for them. We encourage you to review their privacy policies before sharing personal data.

Changes to This Policy

We reserve the right to update this Privacy Policy at any time to reflect changes in our practices or legal requirements. Material changes will be reflected in the "Last Updated" date above and, where appropriate, communicated to active clients via email.

Continued use of our website or services after any changes constitutes acceptance of the revised policy. We recommend reviewing this page periodically.